Over the past 4 months I have been learning how to use various electronic marketing tools. Most people don't understand what this has to do with Parks Recreation & Tourism. Keep reading if you want to find out.
Adobe Photoshop & Flash are used all the time for businesses. This is a key tool for advertising and webpage design. Hotels can you use these tools for brochures, in room information books, reader boards and any type of advertisement. Social media is a huge outlet for the hospitality industry. Twitter and Instagram are two of the most highly used social media sites for hotels and resorts. For example Kimpton hotels is constantly retweeting and promoting peoples posts. These posts consist of positive stories from guests stays. Doing so will create "word of mouth" marketing. If interested customers see these positive stories from satisfied customers and they will be more likely to stay at your hotel. The Four Seasons hotel is very good at reminding their customers about why they are the best. They send out daily tweets and Instagram posts about their numerous luxurious locations and accommodations.
Being able to produce and design a professional looking website is very useful in the hospitality industry. Web site sales and bookings are key for a hotels success. Websites must offer a vast array of room availability, accommodations, room styles, food & beverage service and site facilities. New and returning customers will rely on a hotels website in order to make their finals decisions on whether or not to book a stay.
Adobe Photoshop & Flash are used all the time for businesses. This is a key tool for advertising and webpage design. Hotels can you use these tools for brochures, in room information books, reader boards and any type of advertisement. Social media is a huge outlet for the hospitality industry. Twitter and Instagram are two of the most highly used social media sites for hotels and resorts. For example Kimpton hotels is constantly retweeting and promoting peoples posts. These posts consist of positive stories from guests stays. Doing so will create "word of mouth" marketing. If interested customers see these positive stories from satisfied customers and they will be more likely to stay at your hotel. The Four Seasons hotel is very good at reminding their customers about why they are the best. They send out daily tweets and Instagram posts about their numerous luxurious locations and accommodations.
Being able to produce and design a professional looking website is very useful in the hospitality industry. Web site sales and bookings are key for a hotels success. Websites must offer a vast array of room availability, accommodations, room styles, food & beverage service and site facilities. New and returning customers will rely on a hotels website in order to make their finals decisions on whether or not to book a stay.